{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many luxury brand names drive direct exposure via social networks advertising, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in years; it does not have TikTok, and does not give celebs complimentary purs